Mindset Matters with Mark Wright, CEO at Climb Online
Our first Mindset Matters special guest is Mark Wright! Mark runs a multi award-winning digital agency called Climb online. Their services include Organic SEO, Paid Media, Digital Branding, Social Media, Data Analysis and Website Development.
If you’re looking to grow your online business, they are the one stop shop providing excellent communication, effective project management and great customer service! Check out their website here: https://climb-online.co.uk/
So, what advice can Mark give to you and your business during the tough times? We got in touch to find out!
1.What advice would you give to effectively work from home?
Make sure you build a routine. The main reason people start becoming unproductive when working from home is because they fall out of regular working habits and succumb to bad or lazy ones. Building structure into your day is key.
Always start the day as if you were going into the office. Do this by dressing for success, as wearing uniform or nice clothes will tell your subconscious mind that it’s time for work. Start and finish at normal times and pack out your day with calls, meetings and tasks. Leaving too much space in your diary will start to impact your productivity. If you’re not busy, boredom will start to set in.
2. How do you keep yourself motivated in the current climate?
For me, motivation is never really a problem, because I love what I do. Secondly, I have goals. When you are focused on the goal you never worry too much about the bumps in the road.
Whenever I feel like my energy is low or I’m not my normal business self, all I have to do is re-focus my mind and remind myself why I started in the first place. In doing this I think about what I want out of my life and business and almost instantly feel like a recharged battery.
Write your goals and visons down and put them where you can see them on a daily basis. It sounds simple, but it works.
3. What advice would you give to smaller businesses to pull through the Covid 19 era?
To be totally honest, the smaller you are right now, the safer you are. The businesses that will have a harder time are the larger businesses with the bigger fixed overheads. Smaller businesses generally have lower fixed costs meaning they can move with the market with more ease.
My overall advice here is relatively simple. Watch your costs, focus on cash and don’t forget that this will end soon, and you will still need customers! So, don’t make rash decisions like firing your sales team or switching your marketing off, because people will be looking for your product or service and you want to ensure your business is still in the running and front of mind when this happens.
I have had amazing sales in the last two weeks just from the sheer fact I have stayed in the market whilst my competition has decided to ease off. Brilliant! Catch you later suckers.
4. What lessons do you think we could take away from this period?
SO MUCH. This period has taught so many lessons, primarily that businesses of all sizes cannot get complacent and need to be ready for any eventuality.
In particular, this has shown the importance of some key lessons that I knew but didn’t always fulfil, such as a business always requiring 4-6 month operating cash, having flexible supplier agreements where possible and having a diverse product or customer base to protect in periods of economic downturn.
5. What’s your secret talent?
I can do a rubix cube in under 60 seconds.
6. There’s always opportunity in crisis, where’s yours?
Acquisitions. Right now, many companies have lost 50% or more of their value (overnight). Banks etc are giving out money like water from a tap with very low interest repayments. Now is the time to roll up competition businesses and acquire people for far less than previous market rate value.
7. Had you mastered the art of working from home or are you still in the process?
I was pretty good already to be honest. I generally work 1 day a week from home to do admin and planning. meaning my set up and structure was pretty good, thankfully.
8. What job did you want as a child?
To be a Socceroo! [An Australian football player].
9. What’s your favourite Netflix series?
F1 Drive to Survive
10. What book changed your life?
The Alchemist – Paulo Coelho.
Thanks for reading! Stay tuned – Mindset Matters coming soon with another Business leader!