Mindset Matters Episode 2 – Matt Davies – Cosmetify
Matt Davies is the Managing Director at Cosmetify. Cosmetify is a comparison platform that helps beauty shoppers find the best prices on all their favourite products. With such a wide range available on one platform, Cosmetify are the search engine for beauty lovers, providing everything you need from makeup to hair, grooming to skin care and electricals to toiletries.
We partnered with Matt to find out how he’s continuing to run a market leading business whilst at home! See below some interesting insights!
1. What advice would you give for effectively working at home?
It’s easy to get distracted or sidetracked when out of the office environment that you’re used to. The most important thing for me is staying focused and remembering to work as I would normally and ensuring my staff are able to comfortably do so too. Having a dedicated work area (i.e. not sitting in bed on your laptop) and getting into a proper routine is definitely a step in the right direction.
2. How do you keep yourself motivated in the current climate?
The sector I spend most of my time in (beauty) is seeing heavy demand at the moment in some categories. If you aren’t motivated when there are traffic spikes then you probably shouldn’t be in business.
3. What advice would you give to smaller businesses to pull through the Covid 19 era?
Take advantage of the government initiatives to keep you going and remember that if your business was working well before, then it’s likely demand for it will return post covid 19.
4. What lessons do you think we could take away from this period?
These circumstances are so exceptional it’s hard to imagine what you could put in place to cope better. Certainly for Cosmetify, we are now all capable of working successfully from home without any business interruption should we need to again in the future (post lockdown at least). Not seeing your colleagues face to face on daily basis also re-enforces how important regular communication is so that everybody is pulling in the same direction.
5. What’s your secret talent?
If I revealed that it wouldn’t be a secret anymore!
5. There’s always opportunity in crisis, where’s yours?
Our platform comes in to its own when there’s a spike in demand as consumers would normally have to hunt around form site to site to find their product in stock. As we’re partnered with so many retailers and brands directly, when you visit Cosmetify that process has already taken place. Consumers are delving deeper in to google and finding us quicker than they would normally.
7. Had you mastered the art of working from home or are you still in the process?
I’ve been working at home on and off for a few years so am well set up for it. Working with a child at home comes with its difficulties but we’re all adapting. Trying to manage a business remotely is the bigger challenge, especially a young, growing business like Cosmetify where it’s important to maintain momentum and growth but so far so good.
8. What job did you want as a child?
9. What’s your favourite Netflix series?
So many possible answers. I’ve just finished watching the Stranger so probably that at the moment.
10. What book changed your life?
I’ve never really read any business books, and I wouldn’t say any book as had a huge impact on me. I read a few of Paulo Coelho’s books about 15 years ago and they got me thinking a little.
A massive thank you to Matt for taking part! Stay tuned for our next Mindset Matters Episode!